Following the acquisition of Central Credit by GCA in the fall of 1999, he integrated Central Credit’s Guest Development Services into the GCA corporate portfolio of services, creating Casino Marketing Services. Luigi has worked with Everi through several corporate acquisitions for over 25 years. The Casino Share Intelligence dashboard won awards from the Casino Journal as one of the Top 20 Most Innovative Gaming Technology products in 2011. Since 1996, Casino Marketing & Player Development departments have utilized at least a dozen uniquely designed services for the casino industry that are now routinely offered by Everi. Luigi Mastropietro is currently the VP of Relationship Marketing for Everi (formerly Global Cash Access), (NYSE: EVRI), headquartered in Las Vegas, Nevada. Do we want to bring them back?įocus groups, direct marketing with aggressive offers, outbound call campaigns, SMS & MMS can all be a part of the solution. Why do we keep losing profitable players? What are the reasons that players are not coming back? How do we recapture room-comp-level and above valuable players? Do we activate aspirational marketing incentives? Then again, some players are frankly not profitable.
Player defectors sometimes have different meanings depending on the casino property.Īre you a destination or a local casino? Still, the players club database is the heartbeat of the casino operation.
